How to Open a Car Rental Business with Low Investment

Do you want to start a car rental business? Find here a detailed car rental business plan checklist with the business model, profitability, and cost.

If you enjoy an outdoor activity in the automobile industry, then surely it is one of the best alternatives for you. However, the business is not so lucrative for small towns or rural areas. Basically, the metro cities where the population density is high are the most favorable places for starting this business.

Depending on your investment capacity, you will need to determine the business. Additionally, you must prepare the business model and marketing strategy.

Basically, car rental business allows you to start with a small investment and with comparatively laser risk. However, the industry is highly competitive these days.

Car Rental Business Market Potential

Broadly, the industry is categorized into two segments. These are on-airport and off-airport rentals. Generally, the on-airport application includes airport transport. However, the off-airport applications include outstation, local usage, and others comprising primarily leisure activities.

The globally rising disposable incomes together with enhanced road infrastructure are the key factors for propelling the number of leisure and business trips. Hence, it boosts the industry growth.

Additionally, the lack of timing and route flexibility exhibited by the public transport induce the people for availing the car rentals services. Also, the increased proliferation of businesses and cultural events in the leisure segment impacts the growth of this segment.

Basically, North America emerges as a predominant region of favorable consumer preferences coupled with the presence of a large number of key operators in the region. Actually, the increasing number of air travelers along with leisure and business trips, both domestic and international, has led to an increase in the demand for such services in the region.

Vehicle Type Insight in Car Rental Business

There are different types of cars in the industry. Additionally, they come with different price ranges too. The list includes Multi Utility Vehicles (MUVs), Sports Utility Vehicles (SUVs), economy cars, executive cars, and luxury cars.

Actually, the economy cars dominate the overall industry share. Users opting for rental cars for the inter-city transport or for a shorter time span generally prefer economy cars over others. Economy cars are comparatively cheaper and deliver higher mileage than others.

However, the executive car marketing is also growing significantly. Basically, the rising demand originating from corporates is the major reason for the growth. Business travelers typically demand higher product and service quality as well as reliability in their travel and vehicle. This rising need among business travelers is predicted to boost the demand for rental executive cars worldwide.  Also, the SUVs and MUVs are generating moderate growth in the industry.

Car Rental Business Plan Guide

Market Research

When you are starting a small car rental business, you will need to concentrate on the local market. And to understand the actual demand, you must conduct a local market research. The industry is highly competitive. So, the right planning is important to minimize the risk. And with the right planning, it is a great business to make a lot of money.

Fix the Business Model & Plan Accordingly

Fixing the right business model is another an important aspect of this business. Broadly, there are two different types of rental services. One is contract hire for a long duration of time. Another is daily-hire for a shorter period of time. So, you will need to craft the marketing strategy and tariff accordingly.

Crafting the business plan is one of the most important aspects of this business. Consider every detail carefully. In fixing the operating procedures consider the other established company’s operation style. Try to fix a USP of your business. Probably, as a startup company, you won’t be able to offer cheap prices compared to other national operators. So, think about what you can offer to your clients in a different way.

Choose the Location

For operating the business, you will need to secure a location. And you must select a good commercial space in a good location. Generally, the locations nearby airport, hotels, rail stations are the great options for this business. Additionally, space must have enough parking facility for keeping your cars there.

Procure Cars

Basically, the major investment includes the procuring cars. If you want to start the business with a small investment, you can consider buying used cars in good condition. For a small operation, you can initiate the business with three cars. And as your business grows, you can buy more cars. It is better to start with economy cars.

Regardless you are buying a new or used car, you can avail finance facility. Actually, an EMI option will help you start the business with a minimum risk.

Have Insurance & Tax

In this business, insurance is a must. First of all, check the offer and price of several companies and then finalize one. Additionally, you must check the tax and permission criteria of your state. Generally, you will need to pay the tax depending on the territory that you want to roam around.

Create a Website

These days website plays an important role in the operational aspects of service based businesses. So, you must have a business website for your car rental business. In the website, clearly, mention the services you offer in detail. Additionally, mention the specific territory you cover.

For creating a website, you must select a domain name first. And your domain name must be your company name. So, in time of selecting the company name, check the domain availability first. Basically, a website allows your clients to book the car at any moment of time 24 X 7.

Promote Your Car Rental Business

You will need to have a marketing plan and finance for that. Additionally, you will need to have some business tie-ups with other businesses. Basically, you can contact the hotels, resorts and travel agencies of your area. Also, contact the business houses who often hire cars for their employees. Moreover, you must aware the target demographics of your area about your car rental service business.